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Big led screen may become new city's landmark
Release date:2013/11/20

 

Big led screen may become new city's landmark


Big screen---marked new city landmark

 

   If simply distinguish from the function,currently the most common application of LED large screen, is broadcast commercials and all kinds of useful information,such as dynamic audio-visual extension of large outdoor billboards.The second is used for direct transmission of TV program,the important expanded function replace traditional TV to the outdoor public places -- the same program,different environment, and its  characteristics and significance change.Similarly necessary facility at present has become a major sports venues LED large screen, when used as a sports (or performance) live broadcast real-time game or performance, or used for slow motion replay fleeting moment.The other function of LED large screen is to become a part of the public art show,of course it's not confined to the LED large screen,also includes all by lighting,scenery,music,interactive technology, etc.,will be transformed into city high-rise building facade dynamic space art decoration.In recent years, large screen all these functions have been continuously extended and fusion.Such as rock singer xu wei in 2013 concert tour "at the moment" in the city Shanghai, stage background LED large screen using 180 degrees, designed and manufactured by the DigitalTiger company stage image, with wide range images create strong visual impact.In this sense, the images become an important characterization of  colorful and dazzling modern city .That is to say, based on the image visual experience to become an important part of urban experience.
    Specifically, large led screen consist of  a new eye-catching city landmarks.Southeast corner turned up in the early 90 s, Shanghai people's square in Shanghai for the first piece of outdoor screen, a lot of people will be sitting on the grass land after work,waiting for the "outdoor TV broadcast news and other programs.It is also the "head" of Shanghai's famous place, became a lot of young people to make an appointment with net friend in Shanghai "holy land".People's square in 2006 through the fifth reconstructions,the display screen was demolished, often there will be poster after discussion and memories.
    Big screen urban space is a new pattern of the political, commercial, cultural and symbolic power relations.On August 9, 2008, the xinhua news agency reported that the New York times square the nasdaq screens in the Beijing Olympic Games on August 8 in the morning, with the five-star red flag of the whole screen and scroll text "celebrate the opening ceremony of the Beijing Olympic Games","attracted a large number of pedestrians.On March 16, 2009, times square,eight piece of big screen at the same time play made by the China national grand theater for 45 minutes of the trailer for the Peking Opera "red cliff", symbolic importance of this event by the mainstream media that read: "the big screen is a sign of the nasdaq, below the above is our beautiful Beijing Opera performances, feel special, and special pride", and "the last times square with eight big screen at the same time, a story is about the progress in the U.S. presidential election in November 2008 the latest news".
    Times square big screen playing with China's relevant content and lang played 2007 Beijing music festival "Yellow River";Beijing music festival commemorate Bernstein concert in 2008;In January 2011, China's national image publicity in succession and the "China card" series of different cities in times square in New York and Washington on the large screen.In September 2013, 30 seconds image slices with renmin university of China in New York's times square nasdaq broadcast advertising screen, is thought to be important appearance of the university of China towards the world.

 

 

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