Where is the developing path of LED display industry

   After rapid development in recent years, the LED display industry, has deep into the social various fields of application.Outdoor advertising, sports, traffic, performances, exhibitions, leasing market to continue to open, the development of LED display industry has more space.
  In front of the huge market opportunities, market reshuffle, integrating factors such as mergers and acquisitions, merger, acquisition and reorganization will drive LED display application the significant adjustment of industry structure.Is the perfect vision photoelectric photoelectric, vision, last year after the fall, recently, the industry once again broke shenzhen light go out of business. light fall again to give the LED display industry wake-up call.In the face of big brands under siege, small brand cheap price,a crossover or stick ?Integration or segment?LED display industry how to crack industry, rushes out a way to break?
  
Debt become a deadly factor

  According to the survey, the cause of shenzhen light collapse is still from the capital chain link.According to the shenzhen light internal employees, "at present, the company nearly 120 million vendor payment in arrears, at the same time, the factory still owe 3.4 million employee wages."
  This is a common problem in LED display industry.LED display screen business itself during operation requires strong financial strength as the backing, a led display screen projects often require tens of millions, even tens of millions of investment, and because of long project cycle, many companies in order to promote all adopt the method of payment by installment, the debt-collection sometimes often require several months.Small and medium-sized enterprises with no abundant capital support, project to do with the money should be pay to the supplier, and once the project profit is not much, cannot fill the supplier's debt, resulting in a vicious cycle of capital chain.
  In the past few years the "golden age" of the development of the LED display, many enterprises in order to pursuit market share, excessive use of financial leverage, in the face of interests, choose liability form existence, some enterprises even debt-laden,this kind of phenomenon is widespread in the LED display business.More like before jun, bollen, vision, big eyes, a batch of LED display companies such as collapse because of capital chain problems.
  Shenzhen light problems, is also a problem that LED display enterprise need to face at present, the LED display industry in our country,in the period of transformation in the face of interests, enterprise can control the capital chain problems, with reasonable healthy sales model to make the market competition particularly important.Otherwise, similar to shenzhen light that tragedy will be repeated.
Take care to enter into lighting industry
one is hit the lighting industry, while the other is competitive display industry competition.
In the face of all kinds deficulties of LED display market, some manufacturers began to think that the future is "bright" LED lighting industry, many LED display enterprise has more or less involved in the field of LED lighting.Chau Ming, lianjian, leah DE, flux, such as the mainstream of science and technology LED display industry is already in the LED lighting market experienced a transformation of "sweet".
  But reality is cruel, especially for small and medium-sized enterprises "lack of money".Although display and lighting industry has close relationship, but the LED lighting technology threshold is higher, need to research and development, the channels of investment is very large.As a result, many in the industry also expressed concern about the transformation, the "display enterprise transformation LED lighting needs a lot of money and technology research and development as the support, and not all lighting enterprise transfer successfully, blind transition will only bring more risks."One industry source told the author.
  Most led display enterprise only to see the great business opportunities in the field of lighting, but ignore the own status.last year Collapse hundred million level for the perfect photoelectric enterprise plunked down $10 million in 2012 and has turned to LED lighting, but has little effect, according to people close to the person, "it didn't get a project". there is no exception in shenzhen light.According to the survey, light earlier in the LED bulb lamp and fluorescent lamp involved two kinds of products.Its staff, said the company in the field of LED research and development put into a lot of money, but the effect is not good.Transformation of LED lighting,and LED display market continued to weakness in recent years.
  Compared with the LED display industry, LED lighting field could be more competitive.The personage inside course of study reminds, lighting and display screen has the very big difference, those no technical support, and financial strength of the enterprise, if blindly from turned to LED lighting, LED display industry is likely to lose the original market already,can't gain a foothold in the field of LED lighting.

 More  market opportunities
   At present, our country LED display has been in the stage of low price competition, thin margins.How to further improve product added value,produce higher pixel,higher density, thinner, faster response,lower power consumption, more creative products, is the problems industries need to think about.In this background, many display enterprises began to explore new sales ideas, looking for new blue ocean LED display application market.
  With small pixel pitch, high resolution, color reduction, point by point correction, automatic control circuit and power supply repair and other technical breakthroughs and development will further expand the application field of LED display industry.From the point of each market segment, under the impetus of the policy and demonstration projects of large domestic LED display market segment products increased permeability, expanding market capacity.
  Such as represented by lehman photoelectric became involved in advertising media business enterprise,through the cooperation with Chinese super league,become the partner of the Chinese super LED equipment only in the form of display screen to replace the advertising resources to drive performance.In addition,chau Ming technology aimed at creative display market, through the acquisition of ray dior, with creative display products, quickly get into the creative display market,the implementation of the strategy for the company as a whole,has promoted the economic benefits and market development play an important role, but alsomake a creative business gradually becoming the new economic growth point of chau Ming science and technology.
  LED display applications get increasing in recent years, customers on the screen display effect and the installation structure have higher requirements.LED companies to high-value, according to the different needs of different industries,thus forms the enterprise core competitive ability,open a path of innovation.

With the development of LED display technology and enterprises in the market segment of high-value, LED display market will be maintaining the momentum of steady development, but the continuous competition in the industry intensified and the hidden trouble of the capital chain problems also make LED display industry like walk on the ice.Face the reality,the enterprise only to find the orientation of itself, strengthen their innovation ability,finally win the market.While for small and medium enterprises,create a unique competitive products,form their own features in markets, can be used in the future to improve market competition.