Full color LED screen replace traditional advertising media

     LED display with its many advantages such as,energy saving,high definition,high brightness have get development in recent years.market demand of Full color LED display presents get a rapid rise,and its application is also wider and wider.Gradually from the outdoor advertising media, to stage rental, to the reception banquet , meeting room, sports venues,outdoor traffic guide and so on.Not only that, full-color LED display enterprise also expand rapidly, become one of the hotter investment business.

    LED display is so hot,what's the reason make the LED electronic display fastly replace traditional advertising media in just a few years, and become a new carrier of outdoor advertising media today?Is the ultimate reason is because there are incomparable advantages that traditional advertising media doesn't have

One,from commercial advertising:LED display strive to achieve the best performance and cost

    Until today in development of full color LED display, the price is falling, and the technology and quality is getting mature.The service life of the LED display is longer, display has the highest cost performance.in addition screen has a very eye-catching features.
Business is all about economic benefit, as advertising media,it need to attract the attention of the audience,validation from advertisers.In a word,we must must achieve benefit among LED display manufacturers,advertising operators, and advertisers .Among various kinds of advertising media, the advantages of full color LED display screen is it change fast, screen showing diversity ,colorful.Specific function features basically has the following five points:

1.Brightness:under the condition of outdoor direct sunlight,need the brightness of the 5000 CD, indoors about 1000 CD is enough, and semi outdoor its brightness between middle, brightness automation win the favor of more and more customers.

2.The reliability span life: life is refers to the system can not meet its technical indicators, it is associated with reliability, but it is not the same concept.The span life of display mainly depends on the span life of a luminous tube.Luminous tube is refers to the span life of a luminous tube decline to the nominal value of luminous intensity in half the time.Long-life span light-emitting tube, like the military electronic devices, the price is much higher.Luminous GuanGuang strong attenuation and the quality of the pipe, the relationship between the working current and working environment is very big, even the famous long tube service life, if not properly working status, will shorten the service life, these are related to the cost.almost all of the manufacturer treat the luminous tube's span life as the span life of the screen, in fact is not right.Screen what on earth the span life should be,is also a question of cost performance.Calculate commercial operation screen of investment and return, there is a best proportion.In most cases, required 100000 hours of life is not only unrealistic, and unnecessary.

3. Function: the purpose of advertising is promotion, attract eyeball, impressed the audience, exquisite picture is important, and through a variety of creative ideas,change means also can receive good effect.Neon lights change is very limited, the show format of led large screen is more than the neon lights,and it is enough for advertising purposes.large screen is divided into two categories,synchronous screen and asynchronous screen.Synchronous screen is like a computer monitor, change much, full functions, work always need a computer and communications.
Asynchronous screen is MCU or embedded system control and display written contents at a time, until the next update.High-grade processor can also realize gray-scale and video effects, asynchronous screen in many cases is more suitable for the circumstance of advertisement and information which has low changes.
   Simple or small MCU embedded system processing capacity is low,has a low display grayscale and refresh rate.But in the words, animation and pictures of a variety of changes,it still has enough capacity.

4.Resolution: the resolution or the resolution depends on the pixels density ,in the cost of the screen, the pixel costs accounted for more than half.Therefore, reducing pixels cost is the most attractive,pixel division technology or dynamic pixel is the commonly used method.Dynamic pixel technology is not a new technology,it has been used for more than ten years at least, it through the pixels of sharing, to improve visual resolution by several times.

5. The rest of the technical indicators, such as broadcast, grayscale, refresh rate and dynamic range etc. data for commercial use, should choose from the perspective of cost performance.Someone divides the big screen into broadcast,professional level,level of multimedia, and simple level four levels, from the function and effect of video,it is a scientific.Shall be in accordance with the requirements of practical application and the level of investment to choose the most suitable screen.Image project choose broadcast or professional screen,commercial advertising mainly choose the multimedia class,simple text graphics can use simple level.

Two,from image project :Aiming at the international first-class level

   Image engineering refers that the purpose of construction full-color LED display is a major event for the city or a certain add elegant demeanour, it does not directly create economic benefits, but can improve the visibility of the city and shaping the city image,improve the investment environment,create a business atmosphere,promotes the economic development,and have the good social benefits,thus indirectly to create economic benefits.Image project is mainly the governmental investment,focus on the social benefits,rather than through business operations to achieve economic benefits.recently,in many parts of the country build LED large screen in  the large areas of the city square or recreation square ,it is a typical image project.A lot of sports venues led display,it is indispensable facilities of modern sports,it also belongs to those classes.

    In a word,the LED screen can defeat the traditional advertising media and become the new advertisement carrier, its reasons is that it has many advantages that traditional advertising media doesn't have.