New quality standard of outdoor led screen:quality first

     Some people say that we are living in an age of the screen,especially the development of the outdoor message LED display(popular led display,outdoor mediafacade),provided a more generous and rich visual resources for,outdoor advertising media.There is no doubt that our country has more than any other country in the world of digital screens, but it needs to improve its appropriate.if only pay attention to the number of the screen,and LED display is installed everywhere in a disorderly way,then for the industry,the advantage is more than disadvantage.quality higher than quantity become the new standard of LED outdoor screen. nerous and rich visual resources for,outdoor advertising media.There is no doubt that our country has more than any other country in the world of digital screens, but it needs to improve its appropriate.if only pay attention to the number of the screen,and LED display is installed everywhere in a disorderly way,then for the industry,the advantage is more than disadvantage.quality higher than quantity become the new standard of LED outdoor screen.

Prosperous development of outdoor media facade:

    With high arrival rate and low cost advantage, outdoor media has become the most rapid growth in recent years.Market data show that in 2010, appeared in the newspaper media under the condition of 2% negative growth, the growth rate of outdoor media is as high as 85%, have occupied 10% market share,will also keep growing strongly.Among them, the LED display as the spread of outdoor media strong carrier achieved breakthrough development.

     LED display outdoor media's path of growth, thanks to its incomparable propaganda effect.

     First of all, the visual impact, create unique spread value.With the progress of science and technology of society and the development of outdoor advertising, people also have higher and higher requirement of outdoor media,the traditional street signs,light boxes,single pillar, neon lights,and other forms of performance of a single outdoor media has been unable to meet the audience needs.The time of exposure to media audiences were further divided,can attract the target audience in the effective time to focus media will become the most development potential of the media.
     LED large screen area,with a marked, strong visual impact,wide viewing angle,such traits as glamorous and color with good visibility and super clear images,combined with the unique space superiority,has LED the media caught the eye of urban population.according to the media data,the survey found the average week rate was 61.8%, the average business circle to frequency of 3.8 times per week,month average arrival rate of 79.3%,30% of the audience is active on the outdoor LED media,audience,on average,a single stop looking for 15.1 seconds.LED has a relatively stable,repeated contact with the audience,which is beneficial to LED information transfer and understanding.

    Second, the arrival rate is high, covering the audience effectively.Outdoor LED big media construction position located in the core city landmarks,center business circle,the traffic trunk road,and other places where traffic was populated with functional.With the popularity of the urbanization process and the family car, these places have become mainstream in cities, catering business and leisure travelers indispensable important place such as shopping, work out, because of its scarcity, features such as the core, has also become the marketing value and quality of media forms.
The study found that outdoor LED screen can effectively improve the audience's perception of the brand and attitude, in view of the outdoor media,people tend to think outdoor LED advertising on brand is a big brand with strength and leading brand of various industries,etc.LED advertising at the same time is very helpful to enhance the impression of the brand and product ,76.1% of the audience is definitely the outdoor LED advertising impression of the brand and product promotion larger effect.Product advertising promotion and the formation of the good brand image play a very important role for consumers to purchase 
     Again,repeated spread,strengthen the acceptive consciousness of the audience.According to the CRT investigation, compared with other media there is a big advantage that LED outdoor display screen  does not have to the main body has the characteristics of young, highly educated and high income, often contact the audience of 21-45 years old, 80.2% college degree or above, 65.9% to 34.8% mid-level managers, they have stable and high income, and strong consume demand.
    After exposure to outdoor LED advertising, audience behavior affected by advertising, have follow-up behavior intention, among them, nearly 20% will take the initiative to search related information online 6.7% will directly enter into the shop for consultation,will try to buy the product, 24.7% and 37.3% will be passed to another person or active discussion related products information, form secondary spread.Thus,the spread of the outdoor LED display own better effect.