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LED screen from industries to value
China as the world's factory, any products to reduce productive cost, global buyers naturally think domestic procurement, this phenomenon also spread to the domestic LED display industries.
A,in 2011 ~ 2012 many LED manufacturers in order to quoted company,the fastest way is sharply reduce the product price to achieve revenue scale on the market, then the price war start.
B,in 2012 generally LED screen manufacturers have a bad earnings performance, the main reason is that large LED display manufacturers constantly expanding factory,attempt to limit the ddevelopment of small and medium-sized manufacturers.although There's a revenue growth,but only 5% profit,many domestic manufacturers take struggle,only the collapse of vision optoelectronics,shenzhen dayanjie,haobo photoelectric etc has become the victim of a price war.
C),Most of the LED display manufacturers have product opening introductions,such as how much money a square meters,or how much money each light point,expected to get the order with a low pric,.unstable market share with numbers , the strategy successfully attract foreign buyers want to buy low price LED display in China this can be juaged from 2012 to 2013 in guangzhou LED show significantly increased foreign buyers , but the price become only appeal.
D) The vigorous development of the domestic LED display industries were showed incisively and vividly in domestic host international events in recent years.For example, the 2008 Beijing Olympics, and the 2010 Shanghai world expo,show its chram all around the world.Domestic LED display manufacturer have competitiveness in LED, drive IC, PCB, and technology in the design of the cabinet body are much diligence, enough to compete with international competitors;The manufacturers also actively attend to world's major large-scale exhibition exhibition, and succeeded in associating with European and American manufacturers, but why these valuable experience and technology cannot successfully converted to their value, increase profit margins, and in exchange for the customer brand loyalty?This problem is worthy of thinking deeply