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   Some people say that we are living in an age of the big screen,especially the development of the outdoor LED display, provide outdoor advertising media more generous and rich visual resources.There is no doubt that our country has more than any other country in the world of digital screens, but it needs to improve its performance.

    The development of the outdoor LED display:

    With the advantages of high performance and low cost,outdoor media has get the most rapidly growth in recent years.market data shows that,in 2010,under the conditions that newspaper media under the condition of 2% negative growth, the growth rate of outdoor media reach 85%, have occupied 10% market share,but will also keep strong growth.Among them, the LED display as the  strong outdoor media carrier achieve breakthrough development.

   Outdoor media growing path of outdoor LED display, thanks to its incomparable advertising effect.
   Firstly,Visual impact, creating unique spread value.With the progress of technology and the development of outdoor advertising, people also have higher requirement of outdoor media,the traditional street signs, light boxes, single pillar, neon lights, and other forms of single outdoor media performance has been unable to meet the needs of the audience.The time of exposure to media audiences were further divided, can attract the target audience in the effective time of focus media will become the most development potential media.

    Large screen area, with a marked, strong visual impact, wide viewing angle,with good visibility and super clear images, combined with the unique space superiority, has LED the media caught people’s eyes.According to the related media,outdoor the survey found the average week rate was 61.8%, the average business circle to frequency of 3.8 times per week, month average arrival rate of 79.3%, 30% of the audience is active on the outdoor LED media, audience, on average, a single stop looking for 15.1 seconds.LED big screen  has a relatively stable, repeated contact with the audience, which is beneficial to LED media of information transfer and understanding.

    Second,covering the audience effectively.Outdoor LED media display construction position in the core city landmarks, center business circle, the traffic trunk road, and other places where traffic was populated with functional.With the popularity of the urbanization process and the family car, these places have become mainstream in cities, catering business and leisure travelers indispensable important place such as shopping, work out, because of its scarcity, features such as the core, has also become the marketing value and quality of media forms.

    The study found that outdoor LED screen can effectively improve the audience's perception of the brand and attitude, in view of the outdoor media, people tend to think of outdoor LED advertising on brand is a big brand with strength and leading brand of various industries, etc.At the same time LED advertising screen enhance the impression of the brand and helpful products, 76.1% of the audience is definitely the outdoor LED advertising impression of the brand and product promotion effect is larger.Product advertising propaganda and the formation of the good brand image, for consumers to purchase is going to play a very important role.

    Again, repeated spread,strengthen the acceptance audience.According to CRT survey, there is a  advantage that other LED outdoor display screen don’t have,compared with other media,and the audience also have these features ,such as young,high educated,high income.

Often audience contact in the 21-45 years old, 80.2% college degree or above, 65.9% to 34.8% mid-level managers, they have stable and high income, strong spending power.

   After exposure to outdoor LED advertising audience behavior affected by advertising, follow-up behavior intention, among them, nearly 20% will take the initiative to search online information, 6.7% will directly into the shop, consultation, will try to buy the product, 24.7% and 37.3% will be passed to another person or active discussion related products information, secondary spread.Thus, the spread of the outdoor LED display effect is better